who we are?


We are the Benelux specialist in climbing. We focus on the industrial, sport and adventure climbing market. We strive to be the leading company in our markets. Due to our focus on retention, online performance, knowledge, positive attitude and teamwork we continue to grow year after year.

Leading principles

Rentention: our growth is sustainable because of our continuous focus on the relation with our customers and suppliers. 

#1 online: #1 websites in functionality, appearance and online marketing within our climbing markets.

Sum of small steps: our success is the sum of small efforts and a positive mindset, repeated day in and day out.

Knowledge: we actively share our knowledge of our products and their usage with the climbing communities.

Take care: as a team we take care of each other.

Our labels

Click on one of our labels to visit the website and learn more.

our history

The start
In January 2006 Ward Luitjes starts OutdoorPro, a company selling outdoor materials to outdoor and leisure businesses. He is soon accompanied by several interns and the first employee: Dylan. In 2008 they move into the first company building, an office in Breda with its own storage space and showroom. In 2011 the company consists of a small team of full time employees. They see potential in the market of fall arrest and PPE materials. This leads to the start of SafetyPro.

Moving to Oosterhout
In need of a bigger building, SafetyPro and OutdoorPro move into a 4 times bigger building in Oosterhout in 2015. In 2017, the first company take-over takes place: Klimwinkel is added as a new online shop. Klimwinkel focuses on materials for individual climbers and alpinists. We have a strong focus on customer experience. Check out our Kiyoh reviews to find out what they think about us: view reviews.

Growing rapidly
The company grows and the warehouse gets filled in no-time. The team also continuously expands. In 2021 we processed over 30.000 orders. We are the biggest dealer of brands like Petzl in the Benelux. The company now consists of two business units: Pro (SafetyPro/Ascent) and Sports (OutdoorPro and Klimwinkel). The overall business is called We Enable Climbers.

We Enable Climbers
Since 2021 we are the main supplier of work at height materials for the Dutch department of Defense. Our labels keep expanding and our relationships with brands and customers strengthen. This is what we work for: enabling our customers to execute their work and sports at height. In 2021 we added Ascent Safety to the company, a training center for work at height. With a team of 25 full time employees and locations in Oosterhout, Amersfoort and Rotterdam we continue to build our brands. 

“What got you here won’t get you there.” We are always planning our next step. More soon!


We Enable Climbers team